Smart MasterKey
A new and exciting chapter. The Smart MasterKey rebrand marks a new and exciting chapter in the company’s journey, reflecting their commitment to revolutionising the way businesses manage physical access.
Smart MasterKey
2025
Beyond just door security
Smart MasterKey’s mission goes beyond securing doors. Their goal is to provide modern, user-friendly access solutions that seamlessly integrate with existing physical access management systems. They strive to empower their business clients with enhanced connectivity, accessibility, security, and efficiency—all while delivering significant economic, ecological, and social benefits.
Their new name embodies their vision of being the “master key” to smarter access solutions. As the landscape of physical security continues to evolve, Smart MasterKey remains at the forefront, ensuring their clients benefit from the latest technology—not only to protect their spaces but also to contribute to a more sustainable future.
Our effort
Our goal was to create playful, modern and still suitable for B2B market.
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Our task combined several version that could be used in various item and sizes, both in digital and physical product.
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Using SaaS as your main product the key marketing and support channel will be the website. With a big pressure we managed to build a strong multilingual Wordpress platform to forward all necessary features.
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Besides design templates we focussed also to B2B keynotes as well, providing strong mixture of copy and visual.
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Our design process was combined with effective brand mentoring, that compared competition in several markets, overall identity workflow in various elements, items in sizes.