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Famous logos VIII - Coca-Cola
The product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola, and carried a jug of the new product down the street to Jacobs' Pharmacy, where it was sampled, pronounced "excellent" and placed on sale for five cents a glass as a soda fountain drink. Carbonated water was teamed with the new syrup to produce a drink that was at once "Delicious and Refreshing," a theme that continues to echo today wherever Coca-Cola is enjoyed.
Famous logos VII – Chupa Chups
This is the story of Enric Bernat, a Catalan football enthusiast who put a lollipop on a stick – and the rest is history.
The famous Catalan lollipop was born in 1958 when the company’s founder, Enric Bernat, had the idea of placing a lollipop on a stick. He affectionately called it “Goal” (Gol in Spanish), imagining the candy as a football and the mouth as the goal net.
Why mood boards matter in the branding process?
Whether you’re starting from the ground up or looking for a complete redesign, mood boarding is the first step to conceptualising your brand’s visual foundation. Similar to a collage, mood boards contain a variety of design assets that work to define and communicate visual identity during the branding process. These boards create a cohesive direction for the brand’s aesthetic and act as an initial style guide as the design team works to create a brand’s logo, website, packaging and marketing material.
Travel blog — Vietnam
Vietnam is a country bursting with life, colour, and contrasts. The bustling streets of Ho Chi Minh City are a whirlwind of movement—cars honking, street vendors shouting, and an endless sea of scooters weaving through the chaos. It may seem overwhelming at first, but somehow, everything functions in perfect disorder.
Pantone Colour of the Year 2020: Classic Blue
Pantone’s decade-launching choice might seem staid (especially in comparison to 2019’s showy Living Coral), but such a recognizable, reliable colour presents a foil to the uncertainty the future holds. Cerulean’s impact that year permeated the cultural zeitgeist, ranging from home decor trends to high fashion; for reference, one might consider Meryl Streep’s character Miranda Priestly’s monologue in the early-aughts film, The Devil Wears Prada, where she breaks down how the colour dominated a global industry.
Pantone Colour of the Year 2019: Living Coral
The Pantone Color Institute chose Living Coral as Pantone Color of the Year 2019.
The vibrant yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.
Branding — not just a logo or a booklet
For most people, the word “brand” immediately brings to mind large corporate logos and unified design, used on everything from billboard ads to business cards. But that’s only one—perhaps even a fairly small—aspect of branding.
Travel blog: Cuba
Cuba is a place where time seems to have taken a pause, yet creativity and visual storytelling remain in constant motion. Walking through the streets of Havana or other Cuban cities, one immediately notices how architecture, signage, and branding coexist in a unique and organic way. Unlike the neon-dominated commercial spaces of the Western world, Cuba’s streets tell their stories through handcrafted signs, hand-painted advertisements, and a rich blend of colonial and modernist architecture.
Famous logos VI — NIKE
Nike, the world’s most influential sports and leisurewear manufacturer, got started thanks to a coincidence, got their name from a dream and their logo...
Pantone’s Color of the Year 2018 — Ultra Violet
As humans are the only species not to be able to tell the difference between violet and purple, even Pantone calls Ultra Violet a “blue-based purple”.
When giving a background to the choice of Ultra Violet, they use examples of world famous incidents of purple from recent history. So let’s see why this colour should be celebrated.
X-Factor — 10 Years of Sviiter
The letter “X” marks a significant milestone for Sviiter this year—yes, we’re turning ten! Let’s take a moment to reflect on the past years and express our gratitude to those who have contributed to our journey.
First and foremost, we want to extend our deepest thanks to everyone who has been with us over the past decade, trusted in our solutions, appreciated our creative approach and work ethic, and returned to collaborate with us time and time again.
To reminisce about previous years, we’d like to highlight two blog posts—Half a Decade of Design, which celebrated our first mini-anniversary, and last year’s A Year Full of Sparkle, which truly shined thanks to a variety of exciting projects.
Travel blog — Barcelona
This time the Estonian Design Centre's inspiration trip took us to Barcelona, where together with the network of Estonian design companies we took a peek behind the scenes of their local design offices.
Barcelona is considered a hub of design in Europe as well as the world, which was evident in their comfortable urban space as well as the entire ambiance of the city.
Let us care for your WordPress!
WordPress is a very powerful platform, but it needs constant monitoring and someone to deal with various updates and repairs.
If your website has more functions and abilities than the standard WordPress template, you have probably seen how updating plugins, add-ons or WordPress itself tends to make the website dysfunctional and lose much of its initial functionality.
The Most Important eCommerce Trends in 2017
Maybe you have heard about the thing called eCommerce but never really got into it. Well, we believe it is time to start.
The eCommerce is growing and there is no signs of slowing down. The worldwide retail ecommerce sales will reach $1.915 trillion this year and is expected to climb as high as $2.352 trillion in 2017 according to eMarketer. It means almost nineteen percent growth in one year. In my opinion it should be enough to get you thinking about creating your own online store. To make your life easier I have pointed out some key aspects for you to keep in mind when creating an online store.
Pantone’s Colour of the year 2017 – Greenery
Pantone Color Institute has just announced the colour of the year 2017 to be Greenery – the soft green to symbolize freshness and new beginnings. Greenery represents freshness and reinvigoration, also new beginnings and association with nature. The main green is mixed with darker yellow which makes Greenery very natural as rising nature on spring.
A year to put a twinkle in your eye
Autumn is here again. The trees are dropping their leaves and night frosts are frequent visitors. And Sviiter will soon be kicking off its tenth year.
That’s right. On the 7th of November, Sviiter will mark the completion of its ninth year of operations, and similarly to past years, the past year has comprised a totally unique chapter in our journey.
Which CMS suits you best?
CMS is a content management tool for website admin which allows to add or change website content, media etc. But, which one to choose?
There are many content editing tools available on the web and all that variety could look even similar in many cases, but when you take closer look, you’ll see how they fit to some segment for its functionality or target market.
Famous logos V – MasterCard
MasterCard is a technology company established in 1966 that is active on the market of global payments. They develop credit card solutions and possibilities, mediate payments between banks and between buyers and sellers of goods and services. They manage the world’s fastest money exchange network and are active in over 210 countries.
Famous logos IV – AT&T
AT&T is an American telephone and telegraph company founded in 1889, with a logo that reflects the company’s historical evolution.
The company, which started with American telephone and telegraph services, was personally founded by the legendary Alexander Graham Bell in 1889. Inspired by his name, the company’s logo featured an image of a bell, which was used in various forms until 1983.
Famous logos III – Starbucks
Starbucks was founded in 1971 in Seattle, United States, and it is known for its frequent brand renewal.
Starbucks got its name from the first mate in the novel Moby Dick. However, the founders initially had another name in mind – they wanted to call it Pequod, after Captain Ahab’s whaling ship. Can you imagine the best coffee shop in the world with a fishing boat on its logo?