Starbucks was founded in 1971 in Seattle, United States, and it is known for its frequent brand renewal.

Starbucks got its name from the first mate in the novel Moby Dick. However, the founders initially had another name in mind – they wanted to call it Pequod, after Captain Ahab’s whaling ship. Can you imagine the best coffee shop in the world with a fishing boat on its logo?

Audi’s four-circle logo is one of the oldest brands in Germany that is still in use today. It symbolizes the 1932 merger of Audi, DKV, Horch and Wanderer.

The famous logos section of the Sviiter blog will take you on a trip back in time. We’ll take a look at how famous logos were developed over the past decade, but at times we’ll go back as far as a century. We’ll try and understand why and how the brand language of well-known companies got started and who or what was behind their development. The main character of our first instalment is Shell.